Keynote Address: Make Them Buy: Build a Multi-Million Dollar Business, Brand & Attitude
Address Description: Take a look at your brand. When customers see it, what comes to their mind? Does your brand really convey what you think, or hope, it does? Does it really stand out in a sea of messages and images? If you are not 100% sure about what your brand is saying, make plans to attend the most informative, electrifying and engaging branding seminars you will ever come across.
Discussion: Strategies for subconscious branding (how to get into the mind of your audience); Secrets of gender marketing and market segmentation; Clues to using the five senses can lead to big returns; Tips on how colors make the world “go buy”; Skills to leverage the power of positioning; Pointers on how perception plays more than reality in purchasin;g Tools to integrate social media and web tools into your online strategy; Hints on what your brand is really saying about you in the popular Live Brand Audit!
About Sherrod Shackelford & LaVon Lewis
Meet the best branding architects in the nation, Sherrod Shackelford and LaVon Lewis, Founders and joint CEOs of the award-winning firm, PDG Branding & Marketing (PDG).
Black Enterprise magazine named PDG one of the most sought after branding firms in the nation. PDG has worked with AT&T, The Home Depot, Chevrolet, Coca-Cola, Panasonic, Wal-Mart and Hershey’s as well as hundreds of businesses across the country. The two have also been featured on BlackEnterprise.com, the Tom Joyner Morning Show, BusinessWeek, ABC and NBC.
Named one of the nation’s most respected authorities on branding, marketing and design, LaVon Lewis was honored by FraserNet as an Entrepreneur of the Year award, won several design awards in addition to being named one of Atlanta’s Top 25 Rising Stars. LaVon has been the creative lead for campaigns for Nissan, Pontiac, Panasonic, The Home Depot, AT&T, Walmart and more. His work has helped numerous businesses communicate their value to their target markets. LaVon is the author of “Today is a Great Day for a WOW Image.”
Previous Speaking Experience
- Black Enterprise (http://www.blackenterprise.com/event/new-draft/)
- Phoenix Black Chamber (http://www.pdgbranding.com/sherrod-and-lavon-keynote-a-business-seminar-with-hollywood-producer-and-actor-lorenz-tate/)
- Spike T.V. Premiere (http://www.pdgbranding.com/pdg-sponsors-premiere-of-new-spike-t-v-reality-show-life-or-debt-with-host-victor-antonio/)
- GMSDC (GMSDC.org)
- PowerNetworking Conference (7 years as the top speakers) (http://powernetworkingconference.com/)
More Information about Sherrod Shackelford and LaVon Lewis: www.PDGBranding.com